Making Things Happen

I’m pretty excited to let you all in on what’s been happening over the last week.

First and foremost, I’m scheduled for an in-store appearance to sell and sign playmats of my own creation, as well as do sketch cards and playmat sketches! How fun is that!?

I am also stoked to announce that so far, I have nailed down 2 stores that are going to carry my playmats for sale or consignment, and am in talks with 3 more stores to do the same! Top Tier Board Games in Hattiesburg, MS, and Wyatt’s Comics and Cards in Hammond, LA, will both be retail shops at which you can purchase my playmats!

So, some of you may want to know how this happened, and I’m super happy to tell you so YOU can do the same!

How it all started is sort of interesting. As you may know by now, I was juried into the Art Show for GenCon 2015, and will have a 4 panel booth. When I applied, I guess I didn’t honestly believe I’d get in. I mean, the talent that I’ll be listed amongst is out of this world. At some point shortly after confirming and paying for my booth, I realized I needed more… something… to really fit in with the GenCon crowd.

I decided I really wanted to sell playmats. So, I designed and painted Nadezhda:

Nadezhda Polzin_WEB

I then contacted Drew Baker, whom I met at IlluxCon and corresponded with in the One Fantastic Week Facebook group, to have Nadezhda and the Succubus printed on playmats. His price is reasonable and though he may be a bit pricier than some of the ‘big name’ playmat printers, his personal service and concern for my work more than makes up for it. He’s amazing. As an artist, he has an eye for what may need attention to make your playmats the best they could be.

The playmats were beautiful! My counterpart then took them along when he went to Friday Night Magic and sold three of them. I didn’t even have three mats printed yet! So, I ordered more mats. Having seen how quickly people took interest in the mats, my counterpart then made a list of all the gaming stores in the area, up to about an hour and a half away, and we made the rounds. We spoke with about 6 stores the first day, and 2 were very interested. One of those was Top Tier, and as you can see, that has panned out well!

It was surprisingly easy, even for this introverted recluse, to talk to the stores about carrying my mats. I would walk in, introduce myself and my work, and ask if the store would be interested in carrying my mats for sale or consignment. In the future, I’ll first ask if a manager or the owner is in, as most retail employees won’t have any sort of say or power in whether the store can carry your merchandise, so that’s something to keep in mind.

It’s motivating to see the excitement and interest from people who sell stuff like this daily. They know what the customers like, and they like my stuff!

Moral of the story is… maybe don’t wait for things to happen to you, make things happen for yourself! Getting hired on by art directors and working freelance is AWESOME and I love it, but I’d like to have a hand in my own fate as well. Having things that own and have control over is a whole other level.

Do the thing, y’all!

Of Eggs and Baskets

I want to be a fantasy illustrator, creating interesting and entertaining works for the public to enjoy while they play the games and read the books they love. That is what drives me and what gets me out of bed in the morning.

But there is something that causes a little bit of fear, too. Something that sends me back to bed some mornings when I feel defeated and unmotivated. It’s the acknowledgement that the freelance life can be unpredictable and extremely difficult to maintain if you don’t have a steady stream of clients coming in at all times. Chatting with other freelance artists has taught me that being a freelancer is like living on a roller coaster, with highs and lows and twists and dips and loops. And that’s great, I love that about freelancing.

However, it’s also bad in that if we’re to make freelance life our entire career, it can be extremely stressful and sometimes it can cause us to downright fail if we let it.

How do we avoid those times in which our clients have all but vanished at the same time (it happens) and our bank accounts reach that horribly ugly number – 0? How do we enjoy the freelance life if we’re constantly struggling to find the next client?

One way I’ve learned of from much more successful art entrepreneurs than I, and am currently implementing myself, is Multiple Revenue Streams. Also known as “putting your eggs in various baskets.”

What this means is that while Fantasy Character Illustration may be my main objective (as an example), I need to develop other ways for income to be generated that doesn’t rely on clients hiring me for specific assignments. There are a plethora of ways to do this, and I can’t begin to list all of them, but I’ll talk about my plans and maybe they’ll help you to find your way, if you need it.

Tawny’s Plans For Not Starving

I. First and foremost, I’ve built a portfolio that is beginning to strengthen. This is very important, especially when you’re just starting out. You have to have work you are comfortable showing to potential clients and art directors. One key tip is to make sure you are only showing work you want to be hired to do. What this means is if you want to paint characters but hate painting creatures (again, just an example), do not have creatures in your portfolio! You will invariably be hired for the things you don’t like if those things are in your portfolio. If you enjoy environments, and that’s what you want to paint, only show those off! This will save you a lot of frustration and heartache in the long run.

If you’re not sure WHAT you should have in your portfolio, because you’re not sure what you love to draw, I have  a quick exercise for you. I totally stole this idea from Char Reed, but I’m sure she won’t mind my sharing it with you:

  1. Get out a piece of paper and a pen.
  2. Write down 10 things you love to paint.
  3. Make sure the 10 things you write down are things you enjoy creating and won’t get sick of, at least for a while.
  4. Organize the work you already have that fits those categories.
  5. Create new works based on that list.
  6. Show the world your portfolio.
  7. ???
  8. Profit.

This is the method I’ve started to use, and guess what? I’ve started to get work based on what I put in that portfolio. Try it. The worst thing that can happen is you create new portfolio pieces you love. Not a bad fail, if you ask me.

II. Another path I’m taking that I’m hoping will generate some followers and potentially some income, is sketch cards and traditional portraits.

a. People love sketch cards of their favorite characters, and it can be a relatively quick way to produce new art that you can turn around and sell for a few bucks. Depending on your brand, the character, the client, and a few other factors, you could potentially sell a sketch card for upwards of $25. That’s not terrible for something that ideally took less than an hour to create.

b. Custom traditional portraits seem to get a lot of attention from collectors and the public. Sometimes, the general public doesn’t really understand digital art and how it’s produced, so they tend to put a little bit more value on traditional drawings. Again depending on various factors, some artists are able to sell portraits of characters, celebrities, and people for a couple of hundred dollars each. My plan is to create portraits on toned tan paper using black Prismacolor and white charcoal pencil. I just love the look of it, so I enjoy the process of creating them.

An added benefit of these types of art is that they offer me a creative outlet that gets me away from the computer for a while when I’m feeling burned out. I can also sit and work on these while spending time with family and friends. We will all sit down to watch some TV or hang out and I can sketch at the same time. I won’t feel the guilt of “wasting” time and it’ll cause me to be more productive! Win/win.

III. Passive Income. A while back, while “productively procrastinating”, I learned how to create neat looking documents in Adobe Illustrator. I love to-do lists and other organization type printables, so I made a few of my own. I listed them on Etsy and did a little marketing. Very minimal marketing, actually. I posted about them on Facebook and Twitter and then wandered back to working on my character illustrations.

Every couple of weeks, though… someone will buy one. They’re printables, so once they’re listed and the file is attached, the customer can immediately download the thing and enjoy their product. I don’t do anything on my end.

So, my plan is to create a few new printables every couple of months, keep my shop updated (Etsy items “expire” and you have to re-list them periodically), and market them a bit more as I have time.

In a crunch, I can ramp this up and push them more, which will create more of a customer base and bring in more income. I just haven’t done that yet. There are other ways of creating passive income, mine is just one example. I’ve seen a plethora of artists create tutorials and post them on gumroad. Once the thing is created and posted and available for download, it becomes a source of passive income.

Have you heard of any other ways to generate passive income? If so, share them in the comments! I may create a blog post in the future with a list of ways to do this.


Basically, these are some ideas I’ve had about how to take my career to the next level. If I’m distracted by the fear of not finding clients and not being able to pay my bills, I won’t be productive. I have to find ways that are creative, related to art, and interesting that will help to keep me on track. These things also serve as a way to give me a break from digital painting while also remaining productive and making progress.

I hope this post helps and I wish everyone the best of luck in finding multiple baskets for all of your colorful eggs!

Are your goals SMART?

WARNING: This post has an over-abundance of the word “goal”. It is used an absurd amount of times.

I’ve mentioned before that one of the most important things an artist has to do to be successful is to set goals. That seems simple enough but it can be a pretty daunting and discouraging endeavor especially if you don’t know where to start. How do you set goals when you don’t even know what kinds of goals you should have?

I struggled with this for a long time until I started reading up on what it means to really set and reach your goals in life.

It turns out that the process is pretty simple. I’ll break down how I created the goals I’ve created, which goals have changed (and why) and which goals I’ve reached so far.

The method I use is the S.M.A.R.T. method. It stands for Specific Measurable Attainable Realistic and Timely.

Specific means that it is a goal that is defined easily such as “learn to write in calligraphy” or “run a 5k” or “drive a manual transmission vehicle.” This is the who, what, when, where, and why.
Measurable means that it’s something that you can easily determine as a goal you’ve met. How will you know your goal has been accomplished?
Attainable means that it’s a goal you can achieve through certain steps and hard work.
Realistic doesn’t mean it has to be a small goal. It can be a high goal and still be realistic if it’s something you’re able and willing to work for. Setting goals and planning how to achieve them can make nearly any seemingly insurmountable obstacle obsolete.
Timely means you have a certain date by which you would like to reach your goal. This doesn’t have to be 100% concrete, but giving yourself a sort of deadline will help motivate you to get moving on the smaller steps today.

Seems simple enough, no?

When I started out with illustration, I knew I eventually wanted to illustrate cards for Magic: the Gathering. It’s a pretty common target for fantasy artists to be aiming for, and it’s my biggest goal to date. I figured to get to that point, I would have to improve my work to the point of being comfortable submitting a portfolio, and to also work for other card game companies in order to gain experience working with art directors in general.

So, I started a little smaller, but still exciting. I would work for Fantasy Flight Games, or something similar. I looked at their art and felt I could achieve that level.

Specific – Get hired to illustrate cards for Fantasy Flight Games.

Measurable – I will have been commissioned by FFG to illustrate cards.

Attainable – I am a freelance fantasy illustrator and FFG hires freelance fantasy illustrators. I know I am capable of illustrating characters very similar to their style without compromising my own work and style. *This one is very important as I’ll discuss in a future blog post.

Realistic – I am willing and able to study to improve my skill set in order to reach the level of skill expected for FFG cards. There is nothing stopping me from reaching this goal eventually, even if it takes longer than expected. It is within my overall career plan and will not conflict with other areas of my life to a detrimental degree.

Timely – I will be hired for my first set of cards by summer 2014.

I set about creating tasks for myself that would help me to get hired by Fantasy Flight Games. I realized that one of the best ways to get noticed in the industry is to have a table or booth at a convention, and that the best convention for myself would be Spectrum Fantastic Art Live. In January 2014, I did not feel I had enough original work to constitute having a booth at Spectrum, but believed I would be able to crank out enough work to show at an Artist Alley Table. I registered and confirmed my booth immediately. Once that was done, I decided I needed at least 5 new illustrations that accurately portrayed my skill set and demonstrated my ability to produce interesting and believable characters. I began sketching out ideas and scouring the internet for references and source material to help inspire me. In the meantime, I also researched how to make my Artist Alley table stand out in the crowd and how to make it look presentable and professional.

I also started reading up on how to talk to art directors and learned which art directors worked for which companies. I had missed the deadline for signing up for portfolio reviews, but I was confident that having a presence at Spectrum would yield positive results. I knew Zoë Robinson, art director for FFG, would be in attendance and worked out what I would say to her if I had the opportunity to meet her.

Once at Spectrum, I kept a professional yet approachable demeanor and chatted with hundreds of people from passersby to other artists. I spoke to a few artists I admired to try to ease the nervousness I felt at the thought of approaching a potential big name client.

By the time the very fortunate moment arrived, I was ready and willing to open myself up to the opportunity. Zoë happened by my table and I introduced myself. I offered her a postcard that I felt showed off my skills and had all of my contact information. She gave me some pointers and guidance on how to improve my work and encouraged me to keep studying. I felt good about the encounter and decided I would implement her suggestions in a few new pieces to send to her within the month (another SMART goal was set!).

I didn’t get the chance to meet that new SMART goal, though. She contacted me within a week of Spectrum! I was hired to illustrate 2 cards.

I felt exhilarated! I was SO excited. GOAL ACHIEVED!

This presented the opportunity to take another step toward my Mt. Everest. I knew from talking to other artists and art directors, that working hard and doing the absolute best job you can will result in your name being passed around to other art directors in other companies. Conversely, if you slack off and phone it in so to speak, your name will be passed around negatively.

NEW GOAL: Knock those illustrations out of the park.

The cool thing about achieving what I’ve achieved is that I really enjoy illustrating cards for FFG and for Zoë. It helped confirm that my larger goals are definitely something I want to go for, while also enjoying the work I am getting with Fantasy Flight.

This was just an example, though. Your goals may be to work in the movie industry as a matte painter or concept artist. Maybe you want to become a gallery artist and sell your paintings for tens of thousands of dollars.

M:tG isn’t my final goal. Honestly, I don’t have a final goal and don’t ever intend to have a final goal regardless of what I achieve. Someday, I’ll produce my own IP. I’d like to illustrate book covers and box art. Maybe I’ll do character concept art for a AAA game. I don’t know what goals I’ll set in the future, I just know that I’ll continue to set them as I achieve those I’ve set previously. That’s the beauty of it all, innit? Forward momentum, pushing yourself to see just what you can do.

It doesn’t much matter what your goals are, so long as they are S.M.A.R.T!

I challenge you to sit down today and write out your biggest goal and a couple of smaller goals. Then, start figuring out the steps you need to take! Write them down, make a checklist, write a blog post about it. Just do it!

DO THE THING!

 

Always Be A Student

I just realized I never posted a blog entry last week. What in the, I say, what in the hell is up?!

Anyway. I’ve been pondering the concept of “always be a student” for a few days now. I was doing my morning “run” – and by run I mean shuffling down the street like C3PO on a sand dune – and it occurred to me that I was enjoying the training I was putting myself through.

See, I don’t like running. I’ve never liked running. But I love the concept of clearing your head while cruising down a back country road, fresh air, birds, etc. I also like the idea of jogging down a sidewalk in a cute little town or something. The concept of running has always appealed to me. So, I set out to learn how to run properly so I could actually enjoy it.

I realized while running the other day, concentrating on my breath count and rhythm, that I was enjoying the learning I was doing. I was thoroughly engrossed in the progress I was making. It was then that I noticed that I enjoy the process of learning in a whole lot of other areas of my life.

As I continued to breathe in for 4 counts and breathe out for 4 counts repeatedly, I thought of other things I’d decided I wanted to learn over the last couple of years. I very recently taught myself how to French braid my kid’s hair. Now that I can do that, I’ve learned how to do dutch braids and side braids and fishtail braids…

I taught myself how to cook. That one took years. I failed so often it’s not even funny. But now I feel like I am a pretty decent cook and I love finding new recipes.

In relation to art, I’ve enjoyed learning from others how to paint digitally. Composition, color theory, perspective, anatomy, etc., are all things I’ve had to learn on my own through watching and learning from other artists. The thrill I get from realizing I understand a concept I didn’t previously grasp is exhilarating. It’s a moment in which I can almost physically feel that I’ve learned.

I made a decision at IlluxCon that I wanted to start oil painting. I didn’t know the first thing about oil painting and was actually quite intimidated by all the paints and mediums (wth is a medium?!) and thinners and chemicals. So I started asking around for tips and techniques. I bought Patrick Jones’s book about oil painting techniques. I bought paints and brushes and boards and canvas paper. I just jumped in. I decided to do what I do best which is to fail until I succeed.

I don’t view failure as a negative. I love failure. I live to fail. Every failure is an opportunity to learn. An opportunity to strengthen myself in whatever endeavor I’m attempting to take on.

I’ve been failing like a champ at oil painting!

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But then I succeeded a little bit.

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That gave me the confidence I needed to fail on a larger scale/project:

Underpainting for a personal project

Underpainting for a personal project

Laying down paint

Laying down paint

I’ve got a long way to go, but in the meantime, I’m still learning. If we master something, what’s the point of continuing? To remain good at it? Why not keep pushing ourselves to see what else we can do with the thing we’ve mastered? For me, that seems to be what it’s all about. To always be a student, and to love every minute, every failure, every success, everything.

Do I have days where I want to quit and throw things? I certainly do. I get extremely frustrated and discouraged. When that happens, I go back to something that I know I enjoy and that I know how to do, for a little bit of a “win”.

When all else fails, draw Batman. Or Darth Maul. Or Maleficent.

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Draw what you love, draw what brings you back to your love of the thing that has you frustrated, and it will all be alright. I promise!

What Level Does Your Portfolio Reflect?

I totally neglected to prepare this blog post earlier because of a deadline and a huge move across the country, but I guess late is better than never?

I want to talk about something that relates directly to me lately. I’ve been commissioned by a well known company to do multiple illustrations. The company is infamous for its low paying commissions (they have amazing Art Directors though). I’ve caught a bit of crap for this from some, and I wanted to blather on about it for a little bit.

As you may already be aware by my name-dropping, sappy-love post-con blog post, I attended IlluxCon in September. During the Artist Bootcamp series put on my Lauren Panepinto and Marc Scheff, the topic of lower paying jobs came up. Putting the personal ethics of whether or not to even take these types of jobs aside (that’ll be another blog post), I want to discuss behavior after I’ve agreed to the job and signed the contract.

I have struggled with whether to do the job I’m being paid for, or whether to go above and beyond. I’ve been given advice by others to do what you’re getting paid, otherwise you’re doing harder work for less pay. I can see the logic in that advice, and generally, I would agree.

My main hangup with this is exactly what Lauren pointed out in the bootcamp… that whatever work I do is what will be in my portfolio. If I’m taking a job painting things I love to paint, and I want to show that I’ve done professional work, would I want to show potential clients and Art Directors work in which I only put just enough effort into?

If my portfolio is full of illustrations I painted just to the point of being “worth” $100, that’s what I have to show. So, if I want to be hired for $500 jobs, shouldn’t my portfolio reflect work that looks like it’s worth $500?

It can be extremely frustrating to put hours and hours into a painting for which I’m getting paid peanuts (wait, what? I love peanuts). However, if I’ve already taken the job and signed a contract, there’s no way I am going to basically waste my time wasting my time. Every piece I paint is supposed to push me to improve in some kind of way, regardless if it’s a paid job or a personal piece. So the pay might be low, yes, but if I’ll be painting during that time anyway, why not use that as an opportunity to have another stellar portfolio piece to show?? Also, depending on the company, I have the chance to show how professional I am and possibly build a great working relationship with the AD, who will then talk to the other ADs he or she knows. And yes, they all talk to each other. 

For myself, I will not complain about the pay and I will try my damnedest to make my work worth more than what I’m being paid for. Better paying clients will come, if your work shows your worth paying more for! Maybe my work isn’t there yet, but it will be.

Everybody got their start somewhere. Everybody started out taking extremely low paying jobs. I don’t know of one artist who can flip their hair and say they started out being paid $1500 by Wizards for their work. Every single industry has a ladder to climb, and every single industry has shamefully low paying jobs at the bottom of that ladder. The key is to make sure you’re pushing yourself with each new painting so that you climb that ladder and don’t get stuck dangling from the bottom rung forever. If you keep producing $100 work for that $100 pay, that’s where you’ll stay.

**

To all my readers, thank you for returning and reading my blog posts. To you, I say this:

IlluxCon 7 Post-Con Blog Post

I really don’t have any idea where to start with this one, but I know I need to get the post out there.

If you aren’t aware of what IlluxCon is, here is a quick description:

IX is the first, ground-breaking art show, symposium, and celebration dedicated solely to imaginative realism—bringing artists, students, collectors, and art fans together for an annual gathering intended to inspire and create further awareness and zeal for imaginative realism and all that’s encompassed in the realm of the fantastic.

Why I Attended

The biggest reason I attended was because most of my favorite artists were going to be there. I assumed at the very least, I would get a couple of portfolio reviews and be able to hang out with friends I’ve made in the industry so far. I had no idea what I was in for and how extremely amazing this con would be for both my career potential and myself as a person. I learned a ton about the industry, the artists, and myself. I’ll get into all of that in this post. Hopefully.

What I Learned About Art

The biggest thing, I think, is about oil painting, and how accessible it actually is. I was extremely intimidated by it, what with the chemicals and brush cleaning and canvases and and and and. But what I learned is that you can lower your exposure to toxic chemicals with things like walnut oil and linseed oil, as well as using mineral spirits and turpenoid in tiny, measured, rare doses.

I also learned that you can paint on illustration board! The suggestion was to gesso both sides first, so it doesn’t warp, and I’m eager to try that method out.

I also learned that there IS a big market for traditional paintings, which I did not realize. I thought collectors had gone the way of the buffalo, but it turns out, they are out there and they are excited about us. I met one collector, Ray, who told me is ready and willing to buy my oil paintings in a couple of years when I’m in the main show. I earned a collector based on my potential.

What I Learned About Myself

It’s actually impressive all the things I learned about me in the 4 short days I was at IlluxCon. I learned that while I’m extremely introverted, it turns out that it doesn’t really affect how I am in large groups of my own types of people. I didn’t need nearly as much time to recharge after hours as I do when I’m surrounded by non-art folks, also known as Muggles. bahaha. I was shocked to find myself reluctant to go to bed, at 4:30 am after a long day of talking and socializing and attending talks. I wanted to stay up all night with the people I had met. I wanted to keep laughing at Petey Pablo impressions. I wanted to talk until all hours about the passions of the other artists and what drives them to create art. It was intense, it was fun, it was refreshing.

I also learned that I seem to have broken free of my longtime initial shyness. I used to be extremely intimidated by professional artists and art directors, and I would talk myself out of approaching them. After attending Spectrum Fantastic Art Live and now IlluxCon, I seem to have grown out of this and am much more comfortable striking up a conversation. I’m no longer lurking along the walls. Now, when I see an artist I’m excited to meet and talk to, I am more apt to walk right up to them.

Pardon me, I see Donato over there, I must make contact.

 

The most important thing, I think, that I learned at IlluxCon is this: This is where I am meant to be. It is literally the greatest feeling on the planet to come to the realization that the thing you love, loves you back. I get to paint elves and dragons and Westerosi characters and you’ll pay me for it?  I can pick up oil paints and paint Conan and someone will pay thousands of dollars to take it home and hang it on their wall? I can join this community and be welcomed with open arms by the people I admire most in the world? I learned that without a doubt, I will work my ass off and do what it takes to find my place in the ranks. I already feel like I belong, and I don’t even have paintings hanging on the gallery wall yet. I can’t wait for that day, and I’ll lose sleep if it means making it happen.

Who I Talked To

Um. Everybody. I can’t begin to name everyone but the most prominent and memorable encounters were as follows:

Sam Flegal, to whom I’d like to again apologize for excitedly talking at your face, throwing words out at lightning speed. Awkward.

Thank you for your patience and understanding! Thank you also for encouraging me and my cohort, Char Reed, to pursue our plans for a webcast of our own and sharing your knowledge on how to go about doing that.

Dan Dos Santos, who I learned is a Firefly fan.

Patrick Jones, who is HILARIOUS and, much like Donato Giancola, makes oil painting seem like something I can actually do. Something I actually WILL do. I bought his Oil Painting Techniques book and read it on the plane, trying to shield the cute little old lady next to me from the boobehs. Also, Patrick helped me to realize that everyone has people they consider idols, even the industry titans. His story about meeting Boris Vallejo will always make me laugh.

Lauren Panepinto, Marc Scheff, and Zoë Robinson, who give AH-MAZING portfolio reviews. The things I learn when these super busy rock stars take minutes out of their day to help me improve are more important than anything else that happens. I could rave on for days, but I’ll just leave you with this:

Linda Adair, Michael C. Hayes, Annie Stegg, and Allen Douglas, who were kind enough to share with me their process and tips and techniques, and make me feel SUPER comfortable about starting my journey into oil painting. They were like my own personal oil painting Yodas.

(Allen, I’m sorry we got cut off and I didn’t properly thank you!)

I won’t even try to list all of the new friends I made because I would be heartbroken to leave any of you out, but you know who you are and I love your faces and I can’t wait to squish you in hugs again. We shared drinks and sushi and laughs, and you mean the world to me. If I could, I’d give you…

I had a blast this year, I’m excited for Spectrum and I’m already stalking the IlluxCon page for updates on next year’s plans. I’ll book that hotel room the second they go on sale.

Thank you to everyone who truly made every day of IlluxCon my:

Lastly, I want to yet again thank my mentor, Jon Schindehette (SHIN-de-HET-ee for those who keep asking ;)), for being the one to boost my confidence enough for me to step out into this world. Without your amazing personality and your encouraging words, I don’t know where I’d be right now. I’m just getting started!